The Definitive Julie Article–Not in Bentonville Magazine

…but rather in New York Magazine. I’ll have to take time to digest this one. It’s 6,000 words long, or so.

$300, 15 Minutes Of Fame, And One Night In Jail

The Boston Globe shares more details about the two guys arrested in Boston and how they came to be involved: In a State Police report, investigators say that Berdovsky told them he met a man in Brooklyn last November who asked him to participate in a “promotional stunt” and steered him to Interference. The company […]

Jeff Chester Talks About The “Brandwashing” Of America

For a new podcast on Radio Talent Zoo, I interviewed Jeff Chester, the director of The Center For Digital Democracy and the author of Digital Destiny: New Media And The Future Of Democracy. Telecom companies, The 4A’s, and other organizations are continually lobbying Congress to relax rules and regulations that control the media. Jeff works […]

Julie Roehm Talks To BusinessWeek

This whole, uh, sordid affair, is a huge cautionary tale for anyone thinking of leaping into a new job. BusinessWeek has a good story detailing how things began–and ended for Roehm during her tenure at Wal-Mart. As fall approached, the deadline for the agency review was looming. On Oct. 15, Wal-Mart finally settled on one […]

Interference Runs Interference With Boston Investigation

An update from The Boston Globe: Friends of the local artist accused of spearheading Wednesday’s bomb scares said he was warned by an executive at a New York guerrilla marketing firm as early as 1:25 p.m. on Wednesday that their advertising campaign had incited panic in Boston. An advertising executive at Interference Marketing Inc. instructed […]

The Boston Guerrilla Suspects Speak…About Their Hair

They both plead not guilty in court today. The Interference & Cartoon Network folks are the ones who have some ‘splaining to do…not these guys. These guys probably responded to some Craigslist ad looking for “brand ambassadors” in the hopes of getting a little extra cash.

Guerrilla Marketers Go Directly To Jail

Holy freakin’ crap. In what looks to be a first for the nascent field of guerilla marketing, the man hired to execute a buzz campaign has been arrested as a terror suspect. The Boston Globe (registration required) has the story: The man who sent city and State Police rushing to defuse what they believed were […]

Guerrilla Campaign Bombs, Forces Agency Into Hiding

People in Boston freaked out today because of a guerrilla marketing campaign on behalf of Cartoon Network’s Aqua Teen Hunger Force. Reuters has more details, too. What’s really interesting is that right now, as of 7:00 PM EST, the agency responsible for this, Interference, Inc. has yanked their website down. A Google search identifies the […]