What Would Jesus Double Down On?

Here’s a news flash: Religious people are a little sensitive about their deities. From Yahoo: Irish bookmaker Paddy Power was fending off the wrath of Christians in overwhelmingly Roman Catholic Ireland on Friday over an advert depicting Jesus and the Apostles gambling at the Last Supper. The billboard posters, on display in the Irish capital, […]

The New York Times Examines The Product Placement Phenomenon

Well, it’s not breaking news to us, but tomorrow’s (the Sunday edition) Times finds it fit to print: But some in the television industry fret that those with less successful track records or at smaller networks will not be able to fend off aggressive marketers. Also worrisome is the tendency of advertisers who are creating […]

West Coasters Will Get IPG News At 3 In The Morning

There’s a Cowboy Junkies song that goes, “Good news always sleeps ’till noon.” So when IPG posts its restated financial figures for the last 4 years on its website, they’re going to post them at 6 in the morning on Friday. That can’t be good, can it?

We’re Looking For a Few Goo…Uh, Warm Bodies

Back in 2002, as we were preparing to go to war in Iraq, I showed my book at an agency who had a branch of the military as one of its accounts. I asked the CD point blank, “So how is impending war affecting the account? I mean, it’ll get harder to meet recruitment goals […]

Act Now And Receive A Free MRE. Operators Are Standing By!

Ok, I watched the President’s speech last night. Did anybody else cringe when he said this: Many families were separated during the evacuation, and we are working to help you reunite. Please call 1-877-568-3317, that’s 1-877-568-3317, and we will work to bring your family back together, and pay for your travel to reach them. You […]

Gillette Takes A Marketing Cue From “The Onion”

Oh, delicious irony. Here’s an article from BusinessWeek about Gillette’s new Fusion razor, which features 5 blades. And here’s an “op-ed” piece from The Onion, written last year, titled…well, you just have to read it. Life imitates satire.

Stuck On Stupid

So it turns out Brownie wasn’t doing “a heck of a job” after all. Simply put, the news coverage of Hurricane Katrina showed us that if PR or advertising initiatives don’t take reality into account, they won’t work. When the gloriously badass Lt. General Russel Honore rolled into New Orleans to oversee military operations a […]

Nuclear Power Is Back, And Apparently It’s Quite Funky

Here’s a new corporate image campaign from some company called Areva. Which I’ve never heard of, but they are apparently one of the largest producers of nuclear power in the US. So I guess we should know about what they do, and who to blame if the meltdown comes. Click here to see their new […]

Sears CEO Goes From Hedge Fund Manager To Marketing Guy

This from Ad Age: Sears Holdings Corp. Chairman Eddie Lampert has demoted Sears CEO Alan Lacy, replacing him with former Kmart CEO Aylwin Lewis, while expanding his own role in day-to-day merchandising and marketing duties. Analysts and industry watchers lambasted Mr. Lampert’s move to take a more active role in merging marketing at Sears and […]

Interpublic: Sell! Sell! Sell!

Brokerage firms are almost always eternal optimists when it comes to stocks. Even if they don’t like a stock, they’ll trot out a euphemism like “sector underperform” or “underweight” when they recommend dumping the stock but can’t really say that due to corporate politics. So you know this is serious: Merrill Lynch on Thursday downgraded […]