Yes, I Want Chili Cheese In Between The Keys Of My Powerbook

I love Wi-Fi. It’s great to surf the net anywhere you want. But I can’t understand the appeal of bringing in your Powerbook to a Krystal, which is offering free Wi-Fi access in all of its stores. Unless you wrap your laptop in some sort of protective compu-condom, it sounds like a disaster waiting to […]

A Plea For Consistency In Advertising

Steve McKee, writing in BusinessWeek, makes an effective argument for marketers to be patient with their ad campaigns: Companies have any number of reasons to feel the need to change their advertising approach, from fallen pitchmen to falling sales to (all too commonly) internal boredom with the “same old thing.” But the companies with the […]

Please Hammer Don’t Hurt Me

So I’m sitting here watching “The Today Show” when a commercial for Purell Hand Soap comes on, with MC Hammer’s “U Can’t Touch This” in the background. Then it occurred to me that I just saw him a month ago dancing in a Nationwide Insurance commercial to “U Can’t Touch This” implying “Hey, you too […]

Ries vs. Trout: Trout 1, Ries 0

Back in the 70′s, Al Ries and Jack Trout collaborated on a book called Positioning: The Battle For Your Mind, which has been widely praised for its innovative thinking. These days, they’ve gone their separate ways, and each has a column out this week, where you can see their divergent points of view. Al Ries […]

“Pick Me” And “Radical Careering”

Two new books tackle the delicate art of getting and keeping a career in the advertising industry. I haven’t gotten a copy of either of these (according to Amazon, they’ll be available soon) but I plan to. From the available-on-August 12 “Pick Me: Breaking Into Advertising and Staying There” by Nancy Vonk and Janet Kestin: […]

Taking Size 14 and 36DD Risks

Nothing like a little compare-and-contrast-T&A ads: My new column on TalentZoo.com takes a look at both of these ads, and which ad campaign was, in my humble opinion, a riskier move.

Atkins Goes From Low-Carb to Low Cash

From Bloomberg: Atkins Nutritionals Inc., founded by the late diet guru Dr. Robert Atkins, filed for bankruptcy protection in New York as consumer interest in low-carbohydrate foods faded. What’s interesting here is that the Atkins Diet has been around since the 1970′s. But the company got huge amounts of press a couple of years ago, […]

My Life. My Card. My Idea. My Lawsuit.

If you tell people you work in advertising, have you ever heard someone say, “I’ve got a great commercial idea for Coke. What do you do, just call them up or send in your idea?” And then they don’t understand why you can’t really do that. Here’s why, courtesy of The New York Times: A […]

Coq Bloqers

Regarding the removal of sexual innuendo from BK’s new micro site, Ad Age provides the quote of the day:

Britain Says Fat, Balding Guys Belong In Beer Ads, Not Good-Looking Dudes

I just have a hard time believing this article, but here ’tis, from the Times in Britain: Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women