This is what you call a "slot topper." I didn't write this particular one, but it's exactly what it sounds like. Most copywriters, at one point or another, work on things considered "below-the-line." But does this kind of work get any respect, or results? Some people love to go around saying things like, “Advertising is the price companies pay for being unoriginal.” I’m not sure that’s true. We live in a …
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