About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

Sunny D Dips Into Its Archives, Delivers Fresh Spot

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When I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous […]

Meet Mr. Product Chronicles Famous, And Not-So-Famous, Ad Characters

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I was in a Creative Director’s office when I first heard the term “critter” in reference to a spokesperson I was developing for an ad campaign. The CD was a bit of a hack and used it rather incorrectly. But it’s probably safe to assume that advertising critters of all kinds are well-documented in Meet […]

Does It Work? Focuses on Digital Marketing Effectiveness and Much More

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When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane […]

Seducing Strangers Reveals Some Of Advertising’s Open Secrets

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I’ll admit I’d never heard of Josh Weltman, but boy does he bury the lede with his new book Seducing Strangers: How to Get People to Buy What You’re Selling. Because Josh Weltman is an LA-based veteran creative director who’s also a co-producer of Mad Men, and underneath the subtitle of the book is the […]

Fizz Lays Out The Word Of Mouth Marketing Strategy Basics

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If there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles […]

Agency Lays It Out Completely For Those Starting Shops

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I’ve met many agency CEOs and founders in my time. And if there’s one thing they all have in common, it’s that none of them know what they’re doing. I don’t mean that in a bad way. It’s simply that every agency is different and its principals always bring different skills the mix. There’s no […]

Jeffrey Gitomer’s Sales Bible Remains An Invaluable Resource

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Let’s face it, few people who work in marketing or advertising want to admit they’re salespeople. But we all are, to a degree: We’re selling ourselves, our talents, our ideas, and our value all the time. So can a book like Jeffrey Gitomer’s Sales Bible help people in advertising and marketing? Of course it can. […]

Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

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These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […]

Taking Down Goliath Is Digital 101 For The Davids Of Business

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If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […]

New Books: Hooked and Targeted

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In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […]