About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

Without A Career In Advertising, Life Can Be Dull

725b02_b29a83fea6b24196b163c0f53851212d.png_srz_171_169_75_22_0.50_1.20_0.00_png_srz

Even on its worst days, working in an ad agency is still quite fun compared to the dreariness of regular corporate America. That’s the point of this promo website and video for The Creative Circus featuring a fictional company called B.E.I.G.E. B.E.I.G.E. Recruitment Video from B.E.I.G.E. on Vimeo. Folks looking to avoid a career in […]

Brandjack Chronicles The Brouhahas Of Marketing

9781137375353_p0_v2_s260x420

Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and “learnings” to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. “Dell Hell” […]

Producing Mass Quantities of Content Might Be The New Normal

How_to_save_paper

I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. We […]

When An Agency/Client Relationship Goes Publicly Stale

images

When Cramer-Krasselt decided to publicly break up with client Panera Bread last week, they were quite definitive about labeling the client as difficult. I saw two reactions to this: “Good for C-K,” and “They’re just doing this as a PR stunt, who’d want to hire them?” Frankly, many clients have rightfully earned a reputation for […]

Storyscaping Offers Good Advice Wrapped In Self-Promotion and Buzzword Bingo

Unknown

It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro. At its core, Storyscaping is essentially an exhortation we’ve […]

Telling A Life Story Reaps Rewards For Buntin

Untitled

Congrats to friend of AdPulp Jason Wright and the crew at The Buntin Group in Nashville. They recently won a Silver at the national American Advertising Awards for this short film done on behalf of A Life Story Foundation, which promotes awareness of ALS (Lou Gehrig’s Disease). The video features Kevin Swan, who was diagnosed […]

Holding Companies Don’t Hold All The Cards

images

A recent article in Adweek wondered if independent ad agencies can thrive in the “merger era.” The answer, of course, is yes. In the era of “storytelling” and “content” nearly anyone and their project manager can get into the advertising business. But it’s not a guaranteed path to success. The weaknesses of upper management are […]

Mobile Magic Reveals Some Not-So-Secret But Valuable Information

092554db2275ba336d6000edf4298620-1

I can’t say that I’ve ever associated “Saatchi & Saatchi” with “mobile,” but as we’ve seen before, it’s an agency that’s quite fond of dropping books as self-promotional pieces. This time around, we get a little more useful information in Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger. Now, keep […]

Let’s Stop The Mass Use Of Artisanal Language In Advertising

Twitter _ tomfurt_ Hey @McDonalds--I don_t think ...-1

When I was first learning to be a copywriter, I was told that powerful advertising writing exists in the verbs. Not the adjectives. Many advertisers don’t understand that. Real estate clients are quite guilty of this. And restaurants. But this is quite a doozy: Hey @McDonalds–I don't think "artisan" means what you think it means. […]

Power Branding and Unconscious Branding Provide Two Great Viewpoints

power-branding--leveraging-the-success-of-the-world-s-best-brandsjpg-original

Two books – one new, one newly in paperback – provide equally valuable looks at branding from two very different perspectives. I’ve always liked Steve McKee’s columns on BloombergBusinessweek.com, and he’s taken the best of them (I like that idea too!) and weaved them into Power Branding: Leveraging the Success of the World’s Great Brands. […]