About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

Taking Down Goliath Is Digital 101 For The Davids Of Business

Taking-Down-Goliath

If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […]

New Books: Hooked and Targeted

71LAEf3UYeL

In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […]

Spotlight On NW Creative: Rational Interaction Grows With Substance

Rational_StudioShot

I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]

Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good)

photo8_905_2x

NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’. And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.” She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie. Tweeting the idea […]

Ad Agencies Looking To Win More Business Need The Levitan Pitch

TheLevitanPitch_COVER_Final-0824

I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […]

Powers Of Two Examines The Best Creative Teams

Unknown

Of all the mistakes I’ve made in my advertising career, perhaps the biggest ones were not staying partners with two art directors with whom I had a great working relationship. One left an agency I was working at, the other I left behind for another agency. Because, as I’ve learned the hard way, a great […]

Without A Career In Advertising, Life Can Be Dull

725b02_b29a83fea6b24196b163c0f53851212d.png_srz_171_169_75_22_0.50_1.20_0.00_png_srz

Even on its worst days, working in an ad agency is still quite fun compared to the dreariness of regular corporate America. That’s the point of this promo website and video for The Creative Circus featuring a fictional company called B.E.I.G.E. B.E.I.G.E. Recruitment Video from B.E.I.G.E. on Vimeo. Folks looking to avoid a career in […]

Brandjack Chronicles The Brouhahas Of Marketing

9781137375353_p0_v2_s260x420

Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and “learnings” to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. “Dell Hell” […]

Producing Mass Quantities of Content Might Be The New Normal

How_to_save_paper

I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. We […]

When An Agency/Client Relationship Goes Publicly Stale

images

When Cramer-Krasselt decided to publicly break up with client Panera Bread last week, they were quite definitive about labeling the client as difficult. I saw two reactions to this: “Good for C-K,” and “They’re just doing this as a PR stunt, who’d want to hire them?” Frankly, many clients have rightfully earned a reputation for […]