About Annie Heckenberger

VP, Community Trailblazer at RTO+P, Social & PR practice lead. Annie began her work in social media before the term "social media" existed.

SXSW: The New World’s Fair for Brands

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The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days […]

Crushing Copper with Annie Heckenberger

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Editor’s note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a “get to know me” piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her […]