Audio Content To Go

Yet another new marketing term has entered the lexicon: Podcasting. I admit, I had no clue what it meant, at first. I also admit that I do not own an iPod–I know, bad form for an Apple evangelist. Now, Steve Rubel kindly makes things clear for those who want the scoop on this new audio-gathering activity.
In his article, “Pondering Podvertising Possibilities,” Rubel says, “A podcast is a time-shifted audio program that can be created using a simple microphone-equipped PC. It is distributed to subscribers via RSS. Users who subscribe to a program

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.