Audio Content To Go

Yet another new marketing term has entered the lexicon: Podcasting. I admit, I had no clue what it meant, at first. I also admit that I do not own an iPod–I know, bad form for an Apple evangelist. Now, Steve Rubel kindly makes things clear for those who want the scoop on this new audio-gathering activity.
In his article, “Pondering Podvertising Possibilities,” Rubel says, “A podcast is a time-shifted audio program that can be created using a simple microphone-equipped PC. It is distributed to subscribers via RSS. Users who subscribe to a program

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.