Ad Age reports on Audi’s latest experiential offering.
Aiming to elevate its brand in the U.S., Audi of America held the official grand opening today in New York for its first U.S. Audi Forum, a “brand experience” center that can be rented out for events.
Audi Forum in New York, the largest of nine such forums in the world at 6,400 square feet, will feature displays of the automaker’s vehicles designs past, present and future. The center contains large, high-tech plasma screens, a multispeaker sound system and 13,000 watts of lighting.
“Visitors to the Forum will have the opportunity to experience the design principles and cutting-edge technologies that guide all Audi products,” said Johan de Nysschen, exec VP at Audi of America.