Audi Defines Its Space

Ad Age reports on Audi’s latest experiential offering.

Aiming to elevate its brand in the U.S., Audi of America held the official grand opening today in New York for its first U.S. Audi Forum, a “brand experience” center that can be rented out for events.
Audi Forum in New York, the largest of nine such forums in the world at 6,400 square feet, will feature displays of the automaker’s vehicles designs past, present and future. The center contains large, high-tech plasma screens, a multispeaker sound system and 13,000 watts of lighting.
“Visitors to the Forum will have the opportunity to experience the design principles and cutting-edge technologies that guide all Audi products,” said Johan de Nysschen, exec VP at Audi of America.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Hi guys,
    Following up on this auto brand experience feature, I thought you might like to see some ways in which this is handled downunder in Australia.
    My client ABT (a leading Australian brand experience agency) created an experiential marketing environment around the media launch for Holden’s new Coupe 60 concept car.

    ABT provided ‘go to whoa’ strategic, creative and production input to ensure that Holden really wowed attending press and media, keen to see
    Holden express its enthusiasm for performance motoring and demonstrate serious design capabilities.
    Neat video, huh?
    Thx, Gerry