Attractive, Wholesome And Daffy: Bachmann Looks Like A Winner

I was clicking through the channels of nothing on last night, when I paused for a moment on MSNBC’s Ed Show. Host of the show, Ed Schultz, predicted that Minnesota Congresswoman and Republican presidential hopeful Michele Bachmann would win Iowa, which is a big step, like New Hampshire, toward the nomination.

Her web site says, “Michele Bachmann is a principled reformer who holds an unwavering commitment to the conservative values that helped her succeed as a small business owner, a U.S. tax attorney, a state and federal lawmaker, and a wife and mother.” It’s the get to know me pitch.

Now, let’s see what her first TV ad in Iowa is saying:

I can see where Schultz is coming from. Bachmann looks good on TV, and that’s what it takes.

Hat Tip: Ad Age

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. “Bachmann looks good on TV, and that’s what it takes.”

    For the sake of our country, let’s hope that’s not all it takes. And that isn’t a comment or a dig on Bachmann, just a general thought on politicians in this media-crazy age.

    • A pretty TV face is not all it takes. It also takes the ability to raise close to a billion dollars, which means no matter who wins, they’re forever indebted to the corporate interests who put them in office.