Attractive, Wholesome And Daffy: Bachmann Looks Like A Winner

I was clicking through the channels of nothing on last night, when I paused for a moment on MSNBC’s Ed Show. Host of the show, Ed Schultz, predicted that Minnesota Congresswoman and Republican presidential hopeful Michele Bachmann would win Iowa, which is a big step, like New Hampshire, toward the nomination.

Her web site says, “Michele Bachmann is a principled reformer who holds an unwavering commitment to the conservative values that helped her succeed as a small business owner, a U.S. tax attorney, a state and federal lawmaker, and a wife and mother.” It’s the get to know me pitch.

Now, let’s see what her first TV ad in Iowa is saying:

I can see where Schultz is coming from. Bachmann looks good on TV, and that’s what it takes.

Hat Tip: Ad Age

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.