Attend FOOA For Free

Ryan Carson, the man behind the upcoming Future of Online Advertising conference in New York City is generously offering AdPulp readers a chance to attend the two-day conference for free.
After considering the various options for presenting this kick ass perk, we’ve landed on this: please use our comments to explain in 100 words or less what “the Future of Online Advertising” looks like to you. We’ll reward the best responses with a free two-day pass to FOOA. The event takes place on June 7th and 8th at Gotham Hall.
Naturally, travel, hotel, food and bar tabs are yours to haggle over with your finance department. But hey, it’ll be well worth the contacts made and ideas shared. And just think of the Tweets you can send…

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. To me, the future of online advertising is interaction and communities. Advertisers will try harder and harder to reach their target on personal levels and on their own terms. Online advertising used to be cluttered with emotionless pop up ads and flashing banners that intruded on consumers. Now, online advertising is attempting to build relationships with consumers through targeted blogs, CGM platforms and communities formed around a brand. In the future, online advertising will bring consumers together to celebrate brands. The future of online advertising is exciting.

  2. Ladies and gentlemen, we have a winner–NYC-based art director and blogger, Shawn Waite. It’s tough to beat first-mover advantage.
    More winners to be announced as we go…

  3. Given any two competing companies trying to use the online medium for marketing, one company will always attempt to do “cool” marketing that PROJECTS as if they connect with the audience; the other company will first ask themselves “is my product the best this crowd wants?”—and then improve the product before the marketing pitch. The first company will be lucky to draw a laugh out of its audience; the other company will see its customers turn into cheerleaders. The first company will try to APPEAR as if it understands its customers; the other company will ACTUALLY UNDERSTAND its customers.

  4. tyler hilker says:

    in the year 2000 (enter 1960’s futuristic alien theme music) advertising will be what i already want, where i already am. considering the growing popularity of podcasts, feed readers and widgets it seems that one’s ability to pick and choose their content will only expand to further portability. I’m not necessarily thinking minority report here, but personalization of content will stretch beyond my google homepage to my mobile.

  5. I feel online ads and for that matter all advertising will disappear . Everything from news to entertainment will be intergraded. Like product placement in films. It will be user driven, so the end user decides if he or she wants to check out the latest and greatest. Just my 2 cents.

  6. As I write this, I’m looking at it. I’m sitting in an office with clever bloggers, pay-per-click masters, seo gurus, genius computer programmers, and pro link baiters. The future of online advertising lies with the people who know how to create a synergistic program that goes far beyond the traditional banner ads and text links.

  7. To me, the future of online advertising is an idyllic place. A place where computer mice roam as free as the day is long. A place where agencies create content and mechanisms originating from relevance to the target, not simply because “Crispin does it.” Oh yeah, the more opt-in this future is, the betterer. And we’ll throw in holograms for good measure.

  8. The future of online advertising looks bleak unless Madison Avenue legitimately starts to the view the medium as more than a supplemental, below-the-line tactic. This means agencies and clients must be willing to designate the proper resources and budgets to interactive endeavors. And agency creatives must learn that it’s more than turning a print ad into an email, or posting a TV spot. When advertising agencies recommend leading campaigns via online efforts — plus when interactive creative salaries match and exceed those of Mad Ave creative salaries — then we can begin to honestly consider the future of online advertising.

  9. The future of online advertising is of uniting people with common interests and helping facilitate their conversation. It will be about building how-tos, FAQs, forums, blogs, podcasts, videoblogs etc that help people to use your product better. Apple’s doing this now by offering tips to videobloggers, AnimalPlanet is bringing pet lovers together. Brands will be used more and more as a shorthand to help define our identity – are you a Nike person, a Converse, a Vans, etc.

  10. We have selected our three final winners—they are Zaid, NW and Jayme. Thanks to all who have engaged here and taken the time to jot down responses. And thanks again to Ryan Carson and his team for coming up with a great word-of-blog concept and generously offering it to us, Adrants, Random Culture, Marketing Pilgrim and others.