Atlanta Coughs Up Another Advertising Account

Talk about heading into enemy territory. The American Cancer Society is taking its ad account to Richmond. From Adweek:

The American Cancer Society said it has selected Interpublic Group shop The Martin Agency in Richmond, Va., and Omnicom Group’s Brodeur Partners here to handle general-market advertising and public relations, respectively, following a review.
Greg Donaldson, vp, corporate communications for the client, said: “We have had a long and extraordinarily productive working relationship with (Atlanta agency) T.G. Madison. Sadly, times change and so does the nonprofit landscape. After the process, it became clear that we had a tough choice to make. In the end we chose to take our brand in a radically different direction. Both Martin and Brodeur demonstrated innovative thinking and an innate ability to yield keen insights.”

Taking cancer awareness in a “radically different direction”? That ought to be interesting. Maybe Martin can give those Geico cavemen and the Gecko an injection of fatal carcinoma.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.