Athenos Is Yiayia-Approved

Athenos is ruffling a few feathers with their new ad campaign.



“These commercials are not appropriate from a Greek perspective,” says Maria Anagnostopoulos, program director at The Greek Institute, a non-profit cultural center. She wants them pulled.
But Kraft executives say they have no such plans. “While these ads may be controversial, for the most part people will see them for the light-hearted fun they are having,” says Jill Baskin, director of advertising. “Any Greek Americans we ran them by thought they were really funny.”
via: USA Today

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.