Athenos Is Yiayia-Approved

Athenos is ruffling a few feathers with their new ad campaign.



“These commercials are not appropriate from a Greek perspective,” says Maria Anagnostopoulos, program director at The Greek Institute, a non-profit cultural center. She wants them pulled.
But Kraft executives say they have no such plans. “While these ads may be controversial, for the most part people will see them for the light-hearted fun they are having,” says Jill Baskin, director of advertising. “Any Greek Americans we ran them by thought they were really funny.”
via: USA Today

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.