Athenos Is Yiayia-Approved

Athenos is ruffling a few feathers with their new ad campaign.



“These commercials are not appropriate from a Greek perspective,” says Maria Anagnostopoulos, program director at The Greek Institute, a non-profit cultural center. She wants them pulled.
But Kraft executives say they have no such plans. “While these ads may be controversial, for the most part people will see them for the light-hearted fun they are having,” says Jill Baskin, director of advertising. “Any Greek Americans we ran them by thought they were really funny.”
via: USA Today

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.