At Least It’s Goodby That’s Using An Old Idea Of Mine

Adfreak heaps praise on a new ad from Goodby for Comcast that lifts an old episode of The $10,000 Pyramid and dubs in new copy. And rightly so, they did a good job with it.
You can see the spot here.
pyramid.jpg
Not that anyone at Goodby would have heard it, but I did the same concept in a radio spot for Nortel. 7 years ago. And somewhere I have a cassette tape (not even a CD or mp3) to prove it. Happens a lot in this business, which is why I try to be careful not to heap too much praise or too much scorn on certain concepts and certain agencies, ’cause originality is in the eye of the beholder. And we’re all working from the same palette of words, images and pop culture.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.