Q. “You want readers to contribute to the AdPulp Journalism Fund but what makes you think that AdPulp has real marketplace value?” -Upayme
A. Thanks “Upayme” for the reminder about the importance of being highly differentiated, and to make sure everyone knows exactly what our points of difference are. The blogosphere is a big place, but the circles AdPulp travels in are pretty well defined. There are ad sites that only showcase new work with no commentary needed or added, there’s a Maxim-like site where it’s fun to look at scantily-clad ladies, and another site where the habit is to bitch and moan and tear other people down (anonymously, of course) in the comments. AdPulp is unlike those sites or any other ad site, for one main reason–we’re driven by a mission to improve the field, ever so slightly, by celebrating what’s good, questioning the things that don’t quite make sense and by criticizing the work and/or industry practices that are truly offensive. By conducting the site within this framework, we create value for readers who want to focus on the day’s most important ad-related stories without needing to visit the trades, other ad blogs and various newspaper and magazine sites themselves (who has time for all that?). The value we provide is directly and easily converted by readers into currency during brainstorms and meetings with bosses and clients. What’s an informed opinion on ad matters worth to a reader? It depends on the reader, but it’s worth something (beyond attention and reputation).
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