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As Much As I Adore The Genius In “Just Do It,” It’s A Tagline. Taglines Help People Recall The Brand Promise.

There’s something absurd about this headline and subhead. Of course, there’s nothing wrong with absurdist headlines, I’m a big fan of such things.
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[via The Wall Street Journal]

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.