You are here: Home / Taglines / As Much As I Adore The Genius In “Just Do It,” It’s A Tagline. Taglines Help People Recall The Brand Promise.

As Much As I Adore The Genius In “Just Do It,” It’s A Tagline. Taglines Help People Recall The Brand Promise.

September 11, 2008 By Leave a Comment

There’s something absurd about this headline and subhead. Of course, there’s nothing wrong with absurdist headlines, I’m a big fan of such things.
WSJ_absurdity.jpg
[via The Wall Street Journal]

Submit to reddit
Filed Under: Taglines
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.