As A Writer, You Want Other Writers As Readers

I hope you don’t mind me saying this, but it can be weird on this side of the screen sometimes, not knowing who’s out there or who really cares. I think that’s one of the great things about being a musician or stage actor–musicians and stage actors play live and get a visceral reaction from the crowd. For the most part, they know what’s working and what isn’t.
So, it’s nice when a note comes in that brings a bit of clarity to the ever-present mystery. I got such a note this morning. It came from Luke Sullivan, one of the great copywriters working today. Turns out he just discovered this blog and he likes it.
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Sullivan, of course, wrote the book Hey, Whipple, Squeeze This: A Guide To Creating Great Ads. He also has an ad blog called Hey Whipple, where he recently dusted off an old piece from 1981, “How I Learnt To Write Copywriting.” Here’s how it begins…

C’mere, punk. Shuddup. Listen.
I didn’t learn to write at some fancy-ass ad school. My dad, he worked minimum-wage at a fish stick factory and he died fallin’ out of a fifth-story window onto a bike rack. So I had to learn this shit the hard way. On the streets. The docks. Wherever the adjectives were free and concepts came a dime a dozen.

Sullivan is also sharing some interesting photos on Flickr, including photos from his days at Fallon.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://godsofadvertising.wordpress.com Steffan Postaer

    So true…Lord knows I appreciate your readership.
    Steff

  • http://www.adpulp.com/ David Burn

    And we value your presence here, Steffan.