As A Writer, You Want Other Writers As Readers

I hope you don’t mind me saying this, but it can be weird on this side of the screen sometimes, not knowing who’s out there or who really cares. I think that’s one of the great things about being a musician or stage actor–musicians and stage actors play live and get a visceral reaction from the crowd. For the most part, they know what’s working and what isn’t.
So, it’s nice when a note comes in that brings a bit of clarity to the ever-present mystery. I got such a note this morning. It came from Luke Sullivan, one of the great copywriters working today. Turns out he just discovered this blog and he likes it.
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Sullivan, of course, wrote the book Hey, Whipple, Squeeze This: A Guide To Creating Great Ads. He also has an ad blog called Hey Whipple, where he recently dusted off an old piece from 1981, “How I Learnt To Write Copywriting.” Here’s how it begins…

C’mere, punk. Shuddup. Listen.
I didn’t learn to write at some fancy-ass ad school. My dad, he worked minimum-wage at a fish stick factory and he died fallin’ out of a fifth-story window onto a bike rack. So I had to learn this shit the hard way. On the streets. The docks. Wherever the adjectives were free and concepts came a dime a dozen.

Sullivan is also sharing some interesting photos on Flickr, including photos from his days at Fallon.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://godsofadvertising.wordpress.com Steffan Postaer

    So true…Lord knows I appreciate your readership.
    Steff

  • http://www.adpulp.com/ David Burn

    And we value your presence here, Steffan.