Artfully Done

London International Awards recognized The Partners/London for its National Gallery Grand Tour Campaign.
According to Creative Match:

…the Grand Tour campaign was an innovative approach to branding that raised awareness of The National Gallery’s permanent collection. To assist The National Gallery in bringing the art to the attention of the busy British public, 44 full size prints were hung around London.
Locations for the paintings were carefully selected in order that they be appropriate for the subject matter of the painting; for example, Caravaggio’s provocative ‘Salome receives the head of John The Baptist’ was hung outside a sex shop in central Soho.

The campaign also won a D&AD Black Pencil, one of only six issued this year.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.