Artfully Done

London International Awards recognized The Partners/London for its National Gallery Grand Tour Campaign.
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According to Creative Match:

…the Grand Tour campaign was an innovative approach to branding that raised awareness of The National Gallery’s permanent collection. To assist The National Gallery in bringing the art to the attention of the busy British public, 44 full size prints were hung around London.
Locations for the paintings were carefully selected in order that they be appropriate for the subject matter of the painting; for example, Caravaggio’s provocative ‘Salome receives the head of John The Baptist’ was hung outside a sex shop in central Soho.

The campaign also won a D&AD Black Pencil, one of only six issued this year.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.