Art Directors Don’t Surf!

The New York Times looks at a strange wintertime activity on the shores of Lake Erie.

The strongest winds and waves come in winter, just before Lake Erie freezes. Waves up to 10 feet have been surfed, but the largest swells are usually chest-high. Instead of curling into a vertical wall, the waves are round like haystacks, and they collapse onto the shore like soggy paper.
“Surfing Lake Erie is basically disgusting,” said Bill Weeber, known as Mongo, 44. “But then I catch that wave and I forget about it, and I feel high all day.”
Cleveland surfers are not playing around. Many of the roughly 25 committed surfers here work nights all year to keep their winter days free for surfing. Mr. Weeber quit his job as an advertising art director and makes less money as a summer landscaper. He moved his family closer to the beach, to spend more time on the waves.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. William Weeber says:

    I quit being a art director, because I had grown to hate it.
    I’m a plant health care tech. I treat plants, such as trees, shrubs, and lawns. I like being outdoors. I moved close to the lake, because I like being near the water. What is wrong with that.