Arnold Deploys Hyperlocal TV To Promote Newman’s Own Organic Coffee at McDonald’s


Chris Edwards, executive vice president and group creative director at Arnold Worldwide, said, “The whole idea behind the quiz is: ‘Are you New England enough for this coffee?’ If you are from New England, you will get these references.”
[via Boston Globe]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Yeah, well…I grew up in NE, and I think some of the jokes are humorous, but to me this is typical of one of those lazy, clever ideas with a _huge_ creative flaw in the premise. Why is some guy basically quizzing his good buddy on whether or not they grew up together? The whole setup is sloppy and forced, and that just makes it all hard to swallow.