Arnold Deploys Hyperlocal TV To Promote Newman’s Own Organic Coffee at McDonald’s


Chris Edwards, executive vice president and group creative director at Arnold Worldwide, said, “The whole idea behind the quiz is: ‘Are you New England enough for this coffee?’ If you are from New England, you will get these references.”
[via Boston Globe]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.