Armstrongs Look To Ads For Freedom And Food

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Heather Armstrong is one of the funniest people writing on the web. And her traffic is huge, which used to make me wonder why there was no advertising on her site. Recently ads started to appear on her site and in her RSS feeds. Yesterday she explained the reason for the change.

My husband does not suffer from any mental illness other than Likes Steely Dan Disorder, but I’m fairly certain that he is on the verge of a breakdown. We’ve been trying to figure out how to prevent that breakdown from happening and we keep coming back to the fact that his day job is killing him. I’m not going to go into any of the sordid details about his job because THOU SHALT NOT WRITE ABOUT WORK ON THE INTERNET is the one commandment the Lord can count on me to obey. But I will say that we’re going through a transition right now, and during this transition my website is going to feed us, no pun intended.
I also think that right now is a perfect time for me to go for it, to publish myself and make a living while doing it. There are examples out there of “publishing empires” where one person owns several Internet properties and hires people to maintain those properties for him: car sites, gossip sites, gadget sites, your garden variety boobie sites, etc. You know who they are. What’s so exciting about technology and the state of the Internet RIGHT NOW is that I can hire myself and maintain my own property. And so can anyone else, it’s just matter of working to make it happen and taking control of the power like you would a big hard cock, and there I said it.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.