Arm Yourself With The Right Sticks

Zildjian’s new ad camaign from Boston agency Allen & Gerritsen speaks to the brand’s relationship with modern drummers.
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“Genuine You” print ads – featuring August Burns Red drummer Matt Greiner – include handwritten-like messages reminding consumers to be themselves and be heard.
The camapign is running in alternative music publications like Modern Drummer, Drum!, Drumhead, Downbeat, NSMD, Classic Drummer, AP and Revolver.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.