Arm Yourself With The Right Sticks

Zildjian’s new ad camaign from Boston agency Allen & Gerritsen speaks to the brand’s relationship with modern drummers.
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“Genuine You” print ads – featuring August Burns Red drummer Matt Greiner – include handwritten-like messages reminding consumers to be themselves and be heard.
The camapign is running in alternative music publications like Modern Drummer, Drum!, Drumhead, Downbeat, NSMD, Classic Drummer, AP and Revolver.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.