Arm Yourself With The Right Sticks

Zildjian’s new ad camaign from Boston agency Allen & Gerritsen speaks to the brand’s relationship with modern drummers.
“Genuine You” print ads – featuring August Burns Red drummer Matt Greiner – include handwritten-like messages reminding consumers to be themselves and be heard.
The camapign is running in alternative music publications like Modern Drummer, Drum!, Drumhead, Downbeat, NSMD, Classic Drummer, AP and Revolver.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.