Are You Copying Me?


Atlanta’s Fletcher Martin has made a new spot to support Arby’s “Doublers.” It reminds me of Tide’s talking stain spot, although that spot is more unexpected.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://bronkenglish.blogspot.com bronkenglish.blogspot.com

    I don’t mind if it is a copy. But the ugly talking sandwich, I wouldn’t eat it. It’s disgusting.

  • FM GUY

    It’s not a copy. Was actually created prior to that other spot. The thing about this spot that is cool though is that the creative team was only given still photos to work with and a budget that most people spend on kraft services.

  • Carl LaFong

    This is no more similar to Tide’s talking stain spot than, say, the new Burger King breakfast commercial with the talking bed. All three feature inanimate objects speaking — which is hardly a new concept. Other than that, there’s not much resemblance.