Are You Copying Me?

Atlanta’s Fletcher Martin has made a new spot to support Arby’s “Doublers.” It reminds me of Tide’s talking stain spot, although that spot is more unexpected.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I don’t mind if it is a copy. But the ugly talking sandwich, I wouldn’t eat it. It’s disgusting.

  2. It’s not a copy. Was actually created prior to that other spot. The thing about this spot that is cool though is that the creative team was only given still photos to work with and a budget that most people spend on kraft services.

  3. Carl LaFong says:

    This is no more similar to Tide’s talking stain spot than, say, the new Burger King breakfast commercial with the talking bed. All three feature inanimate objects speaking — which is hardly a new concept. Other than that, there’s not much resemblance.