Colle+McVoy’s new public service announcement for the Recreational Boating & Fishing Foundation asks anglers pertinent questions like “Are you a pelican?” and “Do you use your feet as fishing hooks?”
According to the agency, many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local conservation efforts to maintain fish populations, boat landings, water quality, etc.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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