Are You Your Own Boat?

Colle+McVoy’s new public service announcement for the Recreational Boating & Fishing Foundation asks anglers pertinent questions like “Are you a pelican?” and “Do you use your feet as fishing hooks?”

According to the agency, many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local conservation efforts to maintain fish populations, boat landings, water quality, etc.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.