Are You Ready To Be “Captured By The Country”?

June 1, 2011 By David Burn 2 Comments

Direct and director Matilda Brown of The Colony recently completed three new spots for New South Wales Tourism.

The whimsically styled commercials feature two young actresses having unforgettable adventures in New South Wales. I don’t know if romance was the original intent here, but the end result looks a lot like a love affair.

Using the slogan “Captured by the Country,” the advertisements strive to appeal to a youthful market and encourage young Australians to explore their own backyard.

The soundtrack, “Gimme Sympathy” by Metric, also has a starring role in this campaign.

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.