When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here's a bunch of lame pickup lines...
Okay, so Piggly Wiggly, a.k.a. "The Pig" injects a little surprise and some sophomoric humor--something common to beer commercials, but for frozen turkeys, not so much. My only question is, does this appeal to moms? Because that's who buys 10 lb. turkeys.
Agency: Rawle Murdy, Charleston, SC
November 11, 2009 by david burn | Permalink | 1 Comments
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wow. since when are meatheads so big into buying turkeys?
seriously, the spot being what it is (cough), the target was missed. i really can't see a 26-55 year old female motivated to buy a turkey because of this ad.