A Campaign That's More Than Wallpaper
I just really like this Benjamin Moore print campaign from Cramer-Krasselt.
My clients would probably say it's too hard to read, has too many words, doesn't show an actual painted room, and would object to the phrase "love child."
March 21, 2009 by danny g | Permalink | 1 Comments
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I like this campaign as well. For a paint company that's trying to be hip, they did well for giving their ads a bit of a lifestyle feel. Sure, they're hard to read and the words are a little edgy, but that's what their target market wants, so this works well for giving it to them.