Introducing the Pioneers of Columbia's Greater Outdoors

The Columbia Sportswear account changed hands last spring.

After a 30-year run with Portland's Borders Perrin & Norrander, Columbia opted for Marin County's Butler Shine and Stern.

Here's some of the new work from BSANDS:

Hat Tip to Zorigitano.

 

Comments (2) | View blog reactions

kmf commented on November 21, 2008 12:21 PM:

strange. i hope this is just the beginning of something bigger.

I love it. The VO is perfect, the copy sings, it's aspirational...




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