July 22, 2008 1:53 PM

The Story Of A Sign

...and also in a way, the difference between a good headline and a great one. This was the Online Short Film winner at the Cannes Film Festival. Not the ad festival.


HISTORIA DE UN LETRERO (THE STORY OF A SIGN)

Posted by danny g

 

 



Comments (3) | View blog reactions

suede commented on July 22, 2008 4:28 PM:

Hey Danny, you may find this interesting:

During one of his morning walks to work in New York City, David Ogilvy encountered a man begging with a sign around his neck. The sign read: "I am blind," and, as evidenced by his nearly empty cup, the man was not doing very well. Ogilvy removed the man’s sign from around his neck, pulled out a marker and changed the sign to read, "It is spring and I am blind." He hung the sign back around the beggar’s neck and went on his way. On his way home he was pleased to notice the vagrant had a full cap….

Danny G commented on July 22, 2008 7:39 PM:

Thanks for sharing that story, Suede. I'd never heard that, sure sounds like something D.O. would've done.

Cosmixx commented on July 23, 2008 5:41 AM:

Wow, this is amazing!

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