July 24, 2008 1:16 PM
Become A Tradigitalist and Rise Above
Wieden's digital man wonder, Renny Gleeson, has a funny take on the digital vs. traditional battle underway at an agency near you.
One of the issues he looks at is creative control, a topic I grapple with from time to time.
creative control, as in, "who's that stupid traditional agency to judge the unparraleled brilliance of my interactive idea when they don't know s--- about interactive or the specific nuances of the digital ecosphere?"; or, "who the hell are those untalented f-ers at the digital shop without a conceptual bone in their bodies to tell me about engaging brand stories when the best they can muster is a s--- tech app 'because its cool or because they can', rather than 'because its spot on with brand strategy?"
p.s. I borrowed that funny word in the header from Alan Wolk.
Posted by david burn
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And in the spirit of fairness, Alan Wolk borrowed the word from his friend Matt Dickman, who coined it back in March in this post.
http://technomarketer.typepad.com/technomarketer/2008/03/are-you-tradigi.html
(As you can see, I immediately claimed it for myself. But you are more than welcome to use it.)