A Clean, Well-Lighted Place for News

Fans of media brand, MSNBC, can now enter the brand's cafe in Midtown Manhattan's Rockefeller Plaza.

According to Adweek, MSNBC has opened "a sleek, oh-so-stylish cafe. It's a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com."

Catherine Captain, vp, marketing for MSNBC.com said, "What we really discovered about the MSNBC.com consumers -- what they love about us -- is the journey of news discovery in and of itself."

She said the digital cafe "gave us an opportunity to quite literally bring exploration to a physical space."

SS+K is working with MSNBC to develop these non-traditional ideas.