Where The Rainbow Ends

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TBWA/Vancouver won a Bronze Clio for this outdoor board.

While I'd love to see outdoor advertising vanish from the earth, we may as well do something fun with it until that post-apocalyptic day comes.

 

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The bleak yellow rectangle still makes it look sleazy, though, and the rainbow effect is wasted during the day. It's a cute idea, but it seems unfinished.




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