Choose Your Words Carelessly

The ad industry, like most industries has a language all its own.

Thankfully, we also have people like Dear Jane Sample to break it down for us.

Teamwork = someone to take the blame

Passion = willingness to work like a horse

Self-starter = able to work without any direction whatsoever

Help drive results = get our projects done on time

Integrated agency = full service sweatshop!

Do you have any others you'd care to add to this list?