It's important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign.
For an overview of the environmental problem, see this 2007 New York Times article.
April 23, 2008 by david burn | Permalink | 0 Comments
