March 6, 2008 12:55 PM

Who's Your Natty?

Natty_Light.jpg

I don't understand how this got by legal. You can't overtly market beer to kids, including college kids. Everyone knows said demo is a must have, but rarely do you see it called out like this.

[via Your Monkey Called]

Posted by david burn

 

 



Comments (6) | View blog reactions

fatc commented on March 6, 2008 3:10 PM:

Looks like someone on the local end (distributor, CVS employee, etc.) fancies themselves a copywriter. Doubt it's anything sinister. Just unsupervised.

kfillini commented on March 6, 2008 3:23 PM:

It's not sinister. It's outstanding.

Chris commented on March 6, 2008 3:41 PM:

If you worked at CVS, wouldn't you do the same thing?

George Potts commented on March 6, 2008 4:24 PM:

I reviewed the Natural Light website. No student focus there. I agree with the prior posts. It is probably a young man or woman right out of school working for a distributor servicing a CVS close to a university campus. Once someone at Anheuser-Busch sees this blog post, I guarantee they track that sign down and have it removed it ASAP.

steve jerman commented on March 6, 2008 8:01 PM:

FYI. NATTY LIGHT is a registered trademark now.

kfillini commented on March 8, 2008 4:44 PM:

Thanks for taking the time to review the site, George. Keep up the good detective work.

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