Pepsi Dewing It Again

According to Adweek, Pepsi-Cola North America is launching an original online series to support Mountain Dew this summer.

The soda giant will serve as its own studio for a serialized action-adventure production from film writer-directors Shawn Papazian and Art Brown.

To encourage online engagement, viewers will able to alter the storyline by selecting from a menu of options after each episode that take the series in different creative directions, akin to the Choose Your Own Adventure book franchise.