Dairyland Doublespeak
The New York Times is busting out dairy industry advocacy group, American Farmers for the Advancement and Conservation of Technology, or Afact. The paper says Afact likes to present itself as a grassroots organization of dairy farmers, when it's actually a lobbying effort backed by Monsanto and their St. Louis-based ad agency, Osborn & Barr.
The battle is over Posilac, the brand name of a Monsanto synthetic hormone used to increase milk production in cows. Cows typically produce an extra gallon a day when they are treated with Posilac. That can translate into serious money for dairy farmers.
Monsanto's and the farmers' problem? To meet consumer demand for natural foods, everyone from Whole Foods Market to Wal-Mart Stores now sells milk labeled as coming from cows not treated with the hormone.
Politicians have also entered the fray. Last fall in Pennsylvania, Dennis Wolff, the agriculture secretary, tried to ban milk that was labeled as free of the synthetic hormone because, he said, consumers were confused. In recent months, labeling changes have also been floated in New Jersey, Ohio, Indiana, Kansas, Utah, Missouri and Vermont.
Monty G. Miller, a Colorado consultant who was hired to organize Afact believes that the push for milk from untreated cows is being driven by advocates like Consumers Union and PETA, “who make a profit, living and business by striking fear in citizens.”
March 9, 2008 by david burn | Permalink | 1 Comments
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Got to love the AgriBiz multinationals. Not a smidgen of concern for the consumer, only the bottom line. Squeezing out one extra gallon of milk, rather than the safety of the food chain. Fight to dilute organic standards, so they can sell more chemicals. There is a reason that folks fought against the injection of hormones into cows, it is not healthy. So, it produced a big economic windfall to dairies both organic and non-organic. Organic milk costs more, because they are not standing around all day in pens in huge congested warehouses. Consumers react favorably to the notion that the animals are treated humanely, thus a big cash opportunity. Yet, publicly traded corporations and their stockholders, just want to see huge returns on their investments, so we have them producing more chemicals to squeeze out more milk without even caring about the long term effects on the livestock and on the consumer. It is kill the messenger, instead of creating more healthy opportunities for the worlds consumer. Classy folks they are.