I can't believe I haven't heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard.

Lovebites is a 2-minute show that runs during commercial slots on "Sex in the City" reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You).

According to JWT's blog, The Good Stuff, a second season of 65 episodes was commissioned by the client.

I'd love to work on a series like this.

February 29, 2008 by david burn | Permalink | 1 Comments