February 28, 2008 2:59 PM

Can K-Swiss Have It Both Ways?

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.

Alona_outofsport.jpg

So what's with the headline? It's almost as if the brand is saying, "Hey, this is a tennis star, not a sex object." Except they're not.

Toth Brand Imaging is behind the work.

Posted by david burn

 

 



Comments (5) | View blog reactions

hoo-wee commented on February 28, 2008 3:17 PM:

The ad is telling the model not to pee on the court. Bad model.

Obviously faked. Terrible Photoshop job.

She appears to be not comfortable in the position they choose for her.

Otherwise solid approach - I want to use it in www.themarketingblog.co.uk

She's a very beautiful girl and player tennis!
http://www.alona-bondarenko.com/

Sam Young commented on June 11, 2008 10:31 PM:

Check out the hottest looking WAGs (wives and girlfriends) of Wimbledon winners
http://thetennisguysays.googlepages.com/thegreatestwimbledonchampionsofalltime%28a

Post a comment