February 28, 2008 2:59 PM

Can K-Swiss Have It Both Ways?

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.

Alona_outofsport.jpg

So what's with the headline? It's almost as if the brand is saying, "Hey, this is a tennis star, not a sex object." Except they're not.

Toth Brand Imaging is behind the work.

Posted by david burn

 

 



Comments (5) | View blog reactions

hoo-wee commented on February 28, 2008 3:17 PM:

The ad is telling the model not to pee on the court. Bad model.

Shawn commented on February 28, 2008 7:09 PM:

Obviously faked. Terrible Photoshop job.

Will Corry commented on February 29, 2008 10:32 AM:

She appears to be not comfortable in the position they choose for her.

Otherwise solid approach - I want to use it in www.themarketingblog.co.uk

Sheyb commented on March 13, 2008 3:15 AM:

She's a very beautiful girl and player tennis!
http://www.alona-bondarenko.com/

Sam Young commented on June 11, 2008 10:31 PM:

Check out the hottest looking WAGs (wives and girlfriends) of Wimbledon winners
http://thetennisguysays.googlepages.com/thegreatestwimbledonchampionsofalltime%28a

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