Can K-Swiss Have It Both Ways?

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.

Alona_outofsport.jpg

So what's with the headline? It's almost as if the brand is saying, "Hey, this is a tennis star, not a sex object." Except they're not.

Toth Brand Imaging is behind the work.

 

Comments (8) | View blog reactions

hoo-wee commented on February 28, 2008 3:17 PM:

The ad is telling the model not to pee on the court. Bad model.

Obviously faked. Terrible Photoshop job.

She appears to be not comfortable in the position they choose for her.

Otherwise solid approach - I want to use it in www.themarketingblog.co.uk

She's a very beautiful girl and player tennis!
http://www.alona-bondarenko.com/

Sam Young commented on June 11, 2008 10:31 PM:

Check out the hottest looking WAGs (wives and girlfriends) of Wimbledon winners
http://thetennisguysays.googlepages.com/thegreatestwimbledonchampionsofalltime%28a

SAL commented on September 13, 2008 9:36 AM:

WITH OUT THE MAKE UP SHE IS NASTY

Take a look at the pics of Alona - linked with my name and you see, how beautiful she is.

blaise commented on November 12, 2008 11:22 AM:

maybe she is just trying to raise her serotonin levels? this is a negative ad against prozac.




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