December 26, 2007 3:28 PM

When Consumers Are At The Controls

TV is a totally passive medium. The interwebs is the polar opposite. So, it's no surprise to learn that Internet video watchers are 47 percent more engaged by the advertising they encounter than traditional TV viewers.

The same study found that viewers were 25 percent more engaged in the content on the shows, as well.

[via ars technica]

Posted by david burn

 

 



Comments (1) | View blog reactions

sonya commented on December 27, 2007 4:43 PM:

I wish there was more detail about what kinds of online advertising were being studied. I've read about banner blindness, for instance. How does that factor in?

Post a comment