In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot.
After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore.The Chicago-based job website had placed its account into review after Super Bowl spots produced by longtime agency Cramer-Krasselt failed to place in the top 10 of USA Today's "Ad Meter" poll. Cramer-Krasselt immediately resigned the business.
I'll say this, given their objectives—a killer Super Bowl spot—CareerBuilder turned to the right people. Weiden can deliver that and more.
June 5, 2007 by david burn | Permalink | 1 Comments
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Well, W+K is capable of delivering a killer Super Bowl spot--but don't forget in "Where The Suckers Moon" their Subaru ads finished dead last in the USA Today ad meter. So you never know.