Big Ideas In Bend

After I mentioned the StrawberryFrog ad that ran in Fortune magazine, I got a nice note from Peter Levitan of Ralston360 in Bend, Oregon.

Peter mentioned that his agency too believes in promoting itself through ads, and he passed along a few examples that have run in Oregon markets. These ads use traditional print advertising to highlight the agency's non-traditional thinking. Click on them for a larger view.

He also promotes the agency and their thinking through regular email marketing.

I applaud efforts like these, and I know good agency self-promotion takes a fair amount of time and money. I still believe not enough agencies are doing this. Because if we can't promote our own brands, how can we persuade a client that we can promote theirs?