June 6, 2007 7:51 AM
A-B Heads To Margaritaville
According to The Wall Street Journal (paid sub req), Anheuser-Busch CEO August Busch IV is under the spell of a Carribean crooner.
In its latest move to test the liquor market, beer giant Anheuser-Busch Cos. said it reached an agreement with singer Jimmy Buffett's Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts.Posted by david burnThe St. Louis brewer has recently test-marketed several spirits products amid slow growth in its core business. Earlier this year, Anheuser teamed with Mr. Buffett to develop LandShark Lager -- dubbed an "original island lager" -- through an Anheuser unit, Margaritaville Brewing Co.
