Taking Tea Where It's Never Been Before

Guayaki Yerba Mate is an emerging beverage brand with interesting stories to tell about their organic, rainforest-grown, fairly traded product. Witness, the seven-minute documentary:

Guayaki also makes room for brand advocates and Mate heads to tell their own tales. Available from the brand's YouTube channel, "Out of my Gourd" appears to be a New Age-inspired consumer generated commercial.

The brand name Guayaki (Gwy-uh-KEE) honors the Aché Guayakí people. The Ache live in the sub-tropical rainforests of Paraguay, Argentina and Brazil, home of the yerba mate tree.