Delta's Newest Destination: Twitterville
Ariel points to the fact that Delta Airlines has an active Twitter account.
Love or hate Twitter, it is easy to see how it's a valuable resource for real-time brand monitoring. Thousands of users simultaneously (and quite candidly) expressing their good and bad interactions with brands, products, and services. Companies should consider it a virtual focus group of sorts... Only, instead of locking housewives in a room for an hour and feeding them cookies and $50, this is an actively engaged, un-prompted group of thousands.
On another Twitter note, Adrants is making updates in Twitterville, despite this earlier statement from its publisher.
May 11, 2007 by david burn | Permalink | 2 Comments
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Hehe, I was the one that convinced Steve to make the Adrants Twitter feed - you can blame me ;)
I also created one for SWBU (twitter.com/swbu), but I'm unsure if anyone if getting any value out of it? Meh, we'll see.
It's only fair that I show you mine: http://twitter.com/leftovercheese