April 8, 2007 9:16 PM

Copycat Ads Make Me Wanna Puke

Here's an article (with accompanying ad) from Reebok's new ad campaign.

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It looked familiar to me. Oh yeah, Nike, 10 years ago...

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OK, so the message is a little different. But can't they make their point without regurgitating this visual idea?

Posted by danny g

 

 



Comments (5) | View blog reactions

Stretch Armstrong commented on April 9, 2007 7:26 AM:

That's a stretch and would say shame on you for wasting our time on this post. That's like putting a small poodle in two different ads, is that copying? The design is clearly different, message is different it just happens they have a guy vomiting. Perhaps you should run a marathon so you can relate.

Danny G commented on April 9, 2007 8:04 AM:

I express my thoughts on AdPulp because I like to. I'm sure I spend more of my time posting things I find of interest than you do reading them. If you find AdPulp such a waste of your time, don't read this blog.

veedub commented on April 9, 2007 10:11 AM:

boo reebok! they've always been at least ten years behind Nike in every regard. they should go back to making aerobic shoes.

Mr opinion commented on April 9, 2007 6:43 PM:

Same idea. Basically the same message. Sad thing is, the Nike ad still looks and sounds a lot more interesting.

Stretch Armstrong must have done the Reebok ad. Shitty work, Mr. A.

Traco commented on April 10, 2007 12:17 PM:

IMO, Reebok has always had an identity crisis. Seems like they have some internal issues to deal with. They act like a 5th Tier challenger brand (who belives they are 2nd). It's sad, really.

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