Save the Crabs, Then Eat 'Em
Marketing for Change, whose motto is "Our business is behavior change," is using a unique twist to advertise a local environmental initiative.
Instead of leaning on the tired old "save wildlife" mantra, their campaign for a cleaner Chesapeake Bay relies on a more selfish approach—human appetite for blue crabs.
Here's a TV spot from the campaign.
[via Houtlust]
February 15, 2007 by david burn | Permalink | 1 Comments
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This ad would be better if a competent writer had smoothed out the copy/punctuation a bit first.
It seems that's not a requirement these days, though.
(Sigh.)