Hal Curtis Stays Put In Portland

Ad Age is reporting that Chuck McBride's proposed splinter group will be less one creative superstar.

Wieden & Kennedy creative director Hal Curtis, who heads creative for the agency's Coca-Cola account, will not be joining a planned startup involving his former creative partner, Chuck McBride.

Executives familiar with the situation said Mr. Curtis was offered an increase in salary and more responsibility following discussions with Wieden President Dan Wieden.