David, I truly believe the days when people cared about and "kept score" as to which ads ran during the Super Bowl are over. Our fifteen minutes in the "Super Sunday" spotlight are up, and good riddance.

I love this business and enjoy a well written and crafted spot as much as anyone, but we take this way too seriously. A week (and a couple more bombings in Iraq) from now, and nobody will remember or care.

It's a different world.

It's a diversion, but it's pleasin'.

Okay, now back to war...

Ha! Now that was funnier than most of the spots this year....