Fight Dirty
I show you this product not because I'm particularly fond of tidying up. No, I like Dirt Devil's tagline, "Fight Dirty" alot. Whatever the sweeper's charms, the tagline is poetry in motion.
December 1, 2006 by david burn | Permalink | 1 Comments
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Wish they'd shown that kind of imagination when I worked on that account. Our mandate was we HAD to show golden retriever puppies in every ad. Because the client said they had "equity in puppies."