McD's Has A Clown Too!

From Lewis Lazare:

McDonald's serves BK leftovers

If imitation is the sincerest form of flattery, Burger King should be feeling mighty flattered.

We can only imagine what the Burger King suits -- to say nothing of the entire creative department at BK's ad agency of record, Crispin Porter + Bogusky in Miami -- must be thinking every time they see one of a new collection of McDonald's spots featuring various kids and a plastic statue of the iconic Ronald McDonald seated on a bench.

BK and Crispin execs have to be giddy with glee at the thought McDonald's, once known for setting a gold standard in the realm of advertising, has been reduced to doing an imitation -- and an extraordinarily poor one at that -- of Burger King's increasingly interesting and haunting series of commercials featuring the iconic King with the porcelain head.

Lazare goes on to give the TBWA effort a D-.