Adweek reports that Stacey Lynn Koerner, evp, director of global research integration at Interpublic Group's Initiative, has been named president of the Consumer Experience Practice, a newly formed unit within IPG Media.
"Consumers are moving fluidly and dynamically through media and content today," Koerner said in a statement. "Our challenge is to create brand experiences that move with them in ways that heighten their engagement rather than disrupt it."
This, on the heels of Publicis Group's announcement last week of Denuo, their entry into the new media lottery.
Eric Mattson, an American marketer and entrepreneur currently living in Stockholm, Sweden points out that "Interpublic Group has 91 companies, $6 billion in annual revenues, 43,000 employees and 3 corporate blogs."
Hugh MacLeod reasons that IPG is slow to blog, because, "Blogging, when done correctly, is CHEAP and EASY. Ad agencies are in the business of selling stuff that is NEITHER."
As I've said in this space before, conversational media needn't by definition be cheap, nor easy. It can be, and for bootstrappers it presents a wonderful means of connecting. Hugh has proven that can be done with great success. I'm still interested in seeing how it might be done with bigger budgets.
February 27, 2006 by david burn | Permalink | 2 Comments
Comments (2) | View blog reactions
Like Eric - the author of the original IPG post - Hugh should have run a quick search to see if he had his facts straight. Weber Shandwick does indeed have a blog - it's been sitting behind a behind a firewall for nearly a year now. Additionally, several employees - self included - are actively blogging independently.
I posted this comment in response to Robert's point on Gaping Void:
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Hey Robert,
Thanks for participating in the discussion.
Here's the link to Weber Shandwick's webpage.
http://www.webershandwick.com/
I made it very clear in my post that I did my research by visiting the agencies' websites and looking for blogs.
I was assuming that an agency's blog was something that they would showcase to promote their position as a thought leader.
Can you show me the blog on the website?
I don't see it on the homepage.
I don't see it on the site map.
If I search for the word "blog" on the website the only thing that comes up is the press release about Jeremy Pepper which I noted on my post.
And I was being generous when I counted Jeremy's blog as a "corporate" blog since he's pretty clear his statements are his own.
My facts are correct.
You even say that your blog is "soon-to-be-made-public."
Can I ask why you're waiting?
Though I recognize the value of internal blogs for team communications and collaboration, I don't understand the approach of blogging internally only to make it public later.
This is a conversation.
It requires that you participate.
I want you to participate.
C'mon.
Eric - MarketingMonger
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In a second comment, I also offered to add a list of independent bloggers like himself associated with WeberShandwick to my original post.
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David Burn and Adpulp,
Thanks for link. Stay tuned to MarketingMonger.com for more analysis of big companies blogging (or not) and how they might do it better (or at all).
Take care,
Eric Mattson
MarketingMonger.com