Adweek reports that Dentsu's Colby and Partners has added two avocado-promoting clients to its roster--the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains.

It's right and good that Colby could leverage its experience on the thick-skinned fruit to add business without a review. Normally, the old conflict-of-interest flag would be thrown. In this case, all organizations want the same thing--consumers united in their passion for avocados.

October 2, 2005 by david burn | Permalink | 0 Comments